About ButtonUp
ButtonUp started in 2016 when the CEO of ButtonUp (Ryka Roux) was invited to a family gathering with the clear instructions to not “pitch up” without having created something using jeans. Yes jeans! Everybody was super creative and “pitched up” with teddy bears made out of jeans, shoes made out of jeans and even a lamp shade made of jeans. Ryka and her husband decided to decorate their old jeans with paint, as both of them are artists.
Upon visiting her brother in Cape Town (as she was still living in Pretoria) she came across a market selling buttons at a very cheap price. Of course, buttons were then added to the jeans, and because she likes matching everything, button and jean earrings, rings, a belt and a matching necklace was made soon after.
From there, the Holy Spirit inspired name, ButtonUp, started as an accessories company with 10% of the profit going to Vita Nova. A year later when Ryka was called into motivational speaking, ButtonUp became more than just the accessories; it became a motivational hub. Since being established in 2017, ButtonUp has UP-lifted women and men of all ages in more than 5 provinces, in-person and online with over 500 Motivational Talks and Workshops, shows, songs, books and media.
ButtonUp aims to UP-lift and inspire, specifically, woman of all ages to be the best that they can be! To be the woman God created them to be! With Motivational Accessories, Books, Talks, Songs, Shows, Gifts and Media, ButtonUp wants to equip every woman to be UP-lifted, to also UP-lift others and to be the best that God made them to be!